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The Magic of Words

The Magic of Words

by SellingYourOwnHouseNow on April 4, 2012

Words are funny, sometimes you mean to say one thing but your choice of words portrays a very different message.  When you’re chatting with your friends, it’s good for a chuckle but mince words with your boss and it can get you in trouble.  When selling your own house, it can cost you thousands of dollars on your sales price or even cost you a sale! There is a great article over on Hubpages that covers words that sell and words that fail.  The article is worth a read and even has a nice checklist of words for each category.  Now how, do you ask, do they know what sells and what doesn’t?  Believe it or not there have been scientific studies on the phrasing of real estate advertisements and the effect of that phrasing on sales price and time on the market for homes.  It’s pretty incredible they have gone through the research and the best part is they are sharing it for everyone who is selling their own house can profit from.

I cover writing your advertisement is the program but I thought the article had one magic word  that made all the difference

One of the words that can put more money in your pocket is “beautiful“. The study showed that using the word beautiful scored an additional 5% in the resulting sales price. That works out to $15,000 on a $300,000 house. I don’t know about you, but my house is beautiful!

One word, used in your marketing that can generate a 5% sales price increase to me is just incredible!  Any words you’ve seen success with – let me know in the comments?

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